If you are doing business, you have to look at the six roads and listen to the eight parties. In addition to assessing the situation, you must learn to know yourself and your own. In order to get the first move, we must first understand who the competitor is, what the strategy is, what kind of magic weapon, and then we can respond to it. In short, it is to know how to collect information from competitors and even use them. How to get the opponent information?

Collecting information from competitors is a good way to create and leverage your competitive advantage. This requires you to develop a habit and constantly improve your ability to gather business intelligence and get as much information as possible from your competitors. With the Internet, various seminars and press conferences held by competitors, your social network and business network, relevant industry associations, various trade fairs, etc., you can collect all the relevant competitors you need. information.

 
Peg on the Internet

As more and more companies begin online marketing and promotional activities, the Internet makes gathering intelligence more convenient and cost-effective. Here are some common ways and channels to get competitors' business intelligence on the Internet.

Press release: There is usually a wealth of information on the competitor's website. The first thing worth reading is its press release. The press release of a general company is rich in content, and if you have access to the original materials, it will help you collect "operational intelligence" and come to a reliable conclusion. Of course, you can also read some reports in the public news media.

E-commerce platform: The online “e-commerce platform” for consumers is a good “place” for understanding the technical specifications, product dynamics and price concessions of competitor products.

The web contains a large amount of information on most listed companies, which is where the network can best perform its role. With a search engine or e-commerce platform, you can easily get the latest data about your business with the help of a corporate website.

Market research: Market research is an important way to collect intelligence, but it is valuable. Market research reports allow you to look at the areas in which your business is involved from a bystander perspective. Market research is increasingly carried out by professional market research institutions, such as the foreign Dataquest (data company - editor translation), is a market intelligence industry leader. It provides an international network of research, custom consulting and user analysis, focusing on quantitative market research, statistical analysis, growth forecasting and market share rankings for information technology vendors.

These are just a few of the many ways in which information is available online. As the depth and breadth of web applications increase, more ways and channels of updates will be displayed to users of the Internet. It is important that you can do what you want. Analyze and select.


Research competitors at the exhibition

The uniqueness of the exhibition is not only that the foreign chambers come to you, but also your competitors are across the road. This is a great opportunity to do first-hand market research and collect information such as prices. To be like a detective, take the time to travel through every corner of the show.

Take a camera and a notepad and go out and collect as much information as you can. Investigate competitors and find their own products, sales people, exhibits, promotional materials, customer reviews and pre-show marketing strategies and their implementation gaps.

Of course, it is not easy to get a direct understanding of the price of a competitor at the show, because just like yourself, anyone is very price sensitive. However, it is a very effective strategy to understand the information of competitors through their customers (and possibly your own customers). For example, in the Canton Fair, when you bargain with foreign businessmen, the trick that foreign merchants use is to say that which company quotes a much lower price than you, in fact, this is exactly when you are rushing.